For clients who focus on this style of content, Stem recommends that you avoid selecting any DSPs that do not accept this style of content, and adhere to all restrictions below when delivering. If you have any immediate questions please reach out to your Account Rep.
Spotify
Spotify has added new restrictions for what they are describing as “Noise Content”. White noise, nature sounds, ambient sounds, machine sounds, sound effects, non-spoken ASMR, silence, and related content will all be required to have a duration of more than 2 minutes.
At Spotify’s discretion content in this style under 2 minutes will be removed.
You can find additional information here.
Deezer
Deezer is taking down all “Noise Content” and replacing it with Deezer Platforms own content. Deezer’s content will not participate in the market share of royalties being divvied out to artists.
Pandora
Pandora does accept white noise content, but provides limited support on it.